• Clients:

    Texas REALTORS®

  • Category:


  • Date:

    October, 2023

Professional Development

Enhancing Professional Development with Strategic Content Development





Texas REALTORS®, a prominent association representing real estate professionals in Texas, aimed to enhance its Texas REALTOR® Leadership Program (TRLP) to better align with the evolving needs of its members in today’s dynamic business environment. To achieve this goal, they partnered with the Victoria Gillespie Consulting Group, led by Victoria Gillespie and Phil Ramsey, renowned experts in communication and marketing strategy.

Challenge: Texas REALTORS® faced several challenges in refining their leadership program:

  1. Content Relevance: The existing program content needed realignment to meet the expectations and demands of today’s real estate industry.
  2. Engagement and Alignment: Ensuring that the program content resonated with participants and aligned with the organization’s objectives required strategic expertise.

Approach: Victoria Gillespie Consulting Group approached the project with a comprehensive strategy:

  1. Initial Assessment: The consultants conducted a thorough assessment of the current program content, identifying areas for improvement and alignment with industry trends and best practices.
  2. Stakeholder Engagement: Engaging with key stakeholders, including program participants and Texas REALTORS® staff, helped gather insights and perspectives to inform the redesign process.
  3. Collaborative Process: Victoria and Phil collaborated closely with the Texas REALTORS® team, allowing them creative control while offering guidance and expertise to ensure alignment with the project’s vision.
  4. Iterative Feedback: Weekly meetings were scheduled to review project deliverables, gather feedback, and make necessary adjustments promptly, ensuring the final product met or exceeded expectations.

Outcome: The collaboration between Texas REALTORS® and Victoria Gillespie Consulting Group resulted in significant outcomes:

  1. Enhanced Content Relevance: The revamped TRLP content better aligned with current industry standards and leadership training expectations, providing participants with practical and valuable insights.
  2. Improved Engagement: By involving stakeholders throughout the process and adapting to their feedback, the program achieved higher levels of engagement and satisfaction among participants.
  3. Timely Delivery and Exceeding Expectations: Despite jointly establishing project timelines, Victoria and Phil’s efficiency and expertise allowed them to deliver the finished product ahead of schedule, exceeding Texas REALTORS®’ expectations.
  4. Foundation for Future Collaboration: The success of the project established a strong foundation for future collaborations between Texas REALTORS® and the Victoria Gillespie Consulting Group, demonstrating their mutual commitment to excellence.


Conclusion: Through strategic collaboration and expertise, Texas REALTORS® and the Victoria Gillespie Consulting Group successfully enhanced the Texas REALTOR® Leadership Program, positioning it as a valuable resource for real estate professionals seeking to excel in today’s competitive business landscape. This case study exemplifies the transformative impact of strategic consulting in driving organizational growth and effectiveness.


Client Feedback



Travis Kessler, President/CEO

We engaged Victoria Gillespie Consulting Group to help our professional development team better align our content and messaging for key sections of our Texas REALTOR® Leadership Program (TRLP). Their communication and marketing expertise helped us focus on content relevancy to better align leadership training expectations in today’s ever changing business environment.

The team was fully prepared and made great efforts to ensure they understood the full scope of the project. They supplied innovative ideas, but allowed us to have creative control over the project. What impressed me the most was their keen interest in the project and in our organization.

They scheduled weekly meetings with our staff to ensure that the project deliverables were in alignment with our expectations and adapted quickly to feedback and supplied suggestions and adjustments immediately. Their knowledge, talent and expertise enabled our team to focus on the true vision of the project. While we jointly established a timeline for project benchmarks, they supplied our finished product ahead of time.

They far exceeded our expectations and Texas REALTORS® looks forward to working with the Victoria Gillespie Consulting Group on future projects. They are the Best of the Best.